Social media is one of the most effective ways to reach out to audiences. Its high ability to increase exposure and traffic for businesses very easily. As a result, Facebook has been marked as the king platform for advertising for many marketers.
However, if you aren’t harnessing the power of Facebook Ads, you’re missing out. Here is why you should start using them to boost your business. Here’s 4 reasons why we love Facebook advertising tools.
1. Organic Reach Is Dead
Facebook wants make content more meaningful and relatable to users. It rolled out a new Newsfeed algorithm back in 2018. The algorithm controls the ordering and presentation of posts. Therefore Facebook is now prioritising content from brands and companies over content from groups and friends
In short, only a fraction of your followers see your content. If you want your content to be seen. You have to pay for it.
2. Targeting is Amazing
Facebook is known to be one of the most targeted forms of advertising. For example, you can target people based on 3 factors:
- Demographics: Age, Gender, Education, Relationships, Financial Status and even pivotal life events documented on Facebook
- Behaviour: tracks a user’s purchasing behaviour, content that they click on or are more drawn to and device usage
- Interests: reach out to specific audiences based on pages they have liked and activities or interests they have posted about
Remarketing is awesome! We serve targeted advertisements to people who have already visited or taken action on the brand’s website. Let me give you an example. Have you ever not complete an order during your online shopping session? You move on and start browsing Facebook or Instagram. Chances are that you’ll bump into remarketing ads “reminding” you of your yet to purchase items.
The Facebook Pixel allows data collection from websites. Furthermore, it allows us to track conversion from advertisements and use this information to build targeted audiences.
Apart from that, Facebook is able to create an audience based on your database of email contacts. Also there is a Facebook advertising tool called “Lookalike audience”. It enables you to reach new audiences who are similar to your current. They share the same habits and interests as your target audience making them super relevant.
4. Skip Landing Pages
Our personal favorite, we’ve helped numerous clients achieve optimal marketing ROI without the need of a landing page. Landing pages are effective tools in user conversion. However, you’ll need to deploy time and money to create and develop. Most importantly, brands can now potentially reach out directly with Facebook Ads
Facebook advertising tools have a call-to-action function via the use of ‘Send Message’, ‘Call Now’ or ‘Book Now’ buttons. This automatically prompts users to do certain actions such connecting via Facebook Messenger or Whatsapp. As a result, this helps to shorten your potential customer’s journey. With 86% of users access Facebook on their mobile devices, it might be better if we skip landing pages.
In conclusion We’ve seen cost per leads as low as $0.20 (from past experience). Facebook Advertising tool is definitely something your business should leverage on in today’s day and age. Besides, Facebook is constantly improving and unveiling new features to it advertising tools.
Need a more indepth explanation on how to leverage Facebook advertising tools? Schedule a strategy session HERE